Thursday, February 6, 2014

What's So Special About Serum?


What’s the difference between a serum and a cream? Why are they so expensive? And most importantly, have you considered trying one? Here are some reasons why you might want to consider making a worthy investment:

You have a skin problem / issue / imperfection... (but don't we all?!)
Serums tend to be more effective than plain old-school moisturizers due to the method of delivery: Serums are more concentrated so they’re able to penetrate more deeply than creams.  Because of this, these products are ideal for troubleshooting specific problems such as redness, acne and hyperpigmentation.

You have oily skin.
Oily skin types tend to avoid rich, heavy oil-based creams since they can clog pores and bring on breakouts. But skimping on a moisturizer means losing out on potential anti-aging benefits. Many people do not understand that drying out your skin can actually result in increased oil production. Luckily, most serums are lightweight enough to slather on without having to be concerned with overly oily skin. Bonus: Formulas that contain vitamin C and antioxidants leave skin looking hydrated and healthy—not sweaty. Top off with an oil-free sunscreen like my personal favorite -- SkinCeuticals Physical Fusion Tinted Sunscreen in SPF 50 ($34).

You have dry skin days.
Winter is notorious for causing your skin to turn dry and flaky—and even the creamiest, richest moisturizer isn’t always enough. Many serums are formulated to act as boosters to heavier creams by providing a crucial layer of vitamins and antioxidants that the cream effectively “seals” into skin. Think of a serum as a strong foundation and cream as a protective barrier.

We carry some amazing serums like SkinCeuticals CE Ferulic.  We’d love to explain their benefits to you and help you decide which one suits your needs best. Drop by to chat with us or learn more about our products here.

Amber K.
Director

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